bring it to life

Writing and producing an uplifting car advertisment for the Olympic Games during a global pandemic had its challenges. Quarantine life showed us, more than ever, that every space, every tool, every Toyota, means nothing until people bring it to life.

tokyo & Beijing 60s

winter 2022 Beijing

summer 2020 tokyo

2020

  • Client: Toyota Canada

  • Agency: Saatchi & Saatchi

  • Copywriter: Joshua Tesoro

  • Art Director: Frank Maletta

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