bring it to life
Writing and producing an uplifting car advertisment for the Olympic Games during a global pandemic had its challenges. Quarantine life showed us, more than ever, that every space, every tool, every Toyota, means nothing until people bring it to life.
tokyo & Beijing 60s
winter 2022 Beijing
summer 2020 tokyo
2020
Client: Toyota Canada
Agency: Saatchi & Saatchi
Copywriter: Joshua Tesoro
Art Director: Frank Maletta