Hyundai n : our dna
Hyundai’s N brand performance cars aren’t for everybody. They’re for motorsport enthusiasts and adrenaline junkies who live life in the fast lane. The types whose ideal Sunday afternoon consists of a cold can of Monster Energy and a Fast and Furious marathon (chronological, starting with Tokyo Drift).
So, we made a campaign for them.
2023 Canadian Marketing Awards
(Silver - Automotive PR)
broadcast 30s
N.A.S.M.R
The neurological response that some people experience with the soft and subtle sounds of ASMR is fascinating. However, N Drivers are built different. And their version of ASMR is a lot more anti-ASMR. The humming and revving of an engine paired with a crackle from the exhaust. The rocketing crescendo of acceleration. The slick sound of the perfect gear change. These are the sounds that we live for.
SOUND TRACK
Motorsport is in our DNA. And nothing gets our hearts beating faster than conquering a corner at 100km/h. We captured this connection by recording our host’s heart rate while behind the wheel of an N vehicle and sent the BPM (beats per minute) data to a music producer, who then created a heart-thumping original score that’s synchronized with our driver’s heartbeat. Truly demonstrates the visceral feeling of pushing an N vehicle on the racetrack.
listen here
n product video
N care
activation (mall)
Self-care for gearheads.
2022
Client: Hyundai Canada
Agency: INNOCEAN
Copywriter: Joshua Tesoro
Art Director: Frank Maletta