driven to wah
The Elantra was redesigned to aid the movers, the shakers, and the makers. So, while leveraging Hyundai’s We make WAH (“Wow” in Korean) masterbrand platform, we built a campaign for drivers who make wow happen every day.
tiktok
2023
Client: Hyundai Canada
Agency: INNOCEAN
Copywriter: Joshua Tesoro
Art Director: Frank Maletta